We have all the tools you need to get your message out there – and more.

We know that all advertising campaigns work in this order: research, planning, execution, and results. Drawing on years of experience working with both Asian and Asian-American markets, our Account Service team helps clients make informed decisions on how to build the best strategic base for their campaign. We provide our clients with the most effective ways to introduce, reinforce, or promote their brands with Asian-American consumers and partner with them as a strong strategic ally to make sure their brand stories are heard.

CORE CAPABILITIES:

• Multi-tactical campaign planning and execution
• Segment strategy development
• Market research and development
• Competitor analysis and competitive strategy development

We have all the tools you need to get your message out there – and more

We know why you’re here, and it’s the same reason we are – we’re looking to talk to consumers and make them listen. Our team works tirelessly to provide clients with fully integrated creative/strategic solutions that are intelligent, relevant, and effective. We know what gets people thinking, we know what gets people remembering, and most importantly, we know what gets people talking. Everything we do is carefully designed with our clients, our target audience, and reinforcing the connection between them in mind – and when brilliant, memorable ideas are made in the process, all the better.

CORE CAPABILITIES:

• General and strategic campaign development
• Top-of-mind awareness reinforcement
• Brand reputation and image management
• TV, Radio and Print
• Direct Marketing
• Interactive Solutions
• Brochure/Collateral
• Point of Purchase
• OOH/Malls/Cinema/Billboards/Kiosks
• Full production of all of the above

We have all the tools you need to get your message out there – and more.

We’ve always recognized the power of grassroots marketing and event management – a sincere, first-hand way to reach out to the Asian-American community. We have a long history of sponsoring events and organizations to build brand loyalty and presence and to create ties between the brand and the consumer. Simply put, we think event marketing is great business because that’s what it is.

From developing target audience strategy to detailed event execution to customer engagement, branding elements color our each and every step. Through dedicated pre-promotion and post-event follow-up strategies, our efforts for all of our local events and sponsorships for clients such as PNC, Subaru and Verizon – that led to soaring sales and reinforced top of mind awareness for the brand that exceeded projections and expectations.

CORE CAPABILITIES:

• Onsite activation
• Media events
• Targeted event selection
• Project management
• Sponsorship management
• Guerilla marketing

We have all the tools you need to get your message out there – and more.

New communications require strategic placement to leave an impression that maximizes its engagement with our audience, we know exactly where to go. Our Media team has years of experience with the media outlets that partner best with our Asian-American target demographic, and we leverage closely cultivated relationships to negotiate flexible terms and the best possible rates to fit our clients’ budgets. We know where they are, what they read, what they watch – every dollar in our clients’ media budget travels smarter and every message goes further.

CORE CAPABILITIES:

• Media Planning, buying, and tracking
• Media consulting, strategy and execution
• Ad trafficking
• Campaign/ROI measurement, tracking and reporting
• Response analysis
• Search engine optimization
• Behavioral tracking
• Social media monetization

We have all the tools you need to get your message out there – and more.

PR is more than simple exposure. In order to distinguish our clients from the crowd, we know we need to efficiently amplify clients’ messages from every direction – as well as to listen and engage with what the millions of people in our market are saying in response. We monitor our market closely in every channel, establish deep relationships with the community and manage any issues immediately with effective PR solutions. And of course, we always make sure to showcase the best and brightest of what our clients have to offer.

CORE CAPABILITIES:

• Public relations events and conferences
• Sponsorships and partnerships
• Social media engagement
• Community outreach
• Media monitoring and crisis management

We have all the tools you need to get your message out there ? and more.

We know where our market’s going – or rather, that our market is going, all the time. With 80% of tech-savvy Asian-Americans constantly connected to the net through mobile phones, tablets, and computers, but with very little targeted advertising directed to them, the opportunities for our clients in the market are immense. AdAsia is ready and waiting to bring our clients’ campaigns to the digital realm – and to bring our target demographic’s awareness, loyalty, and action back into the physical one.

CORE CAPABILITIES:

• Microsite creation/implementation
• Interactive online experiences
• Digital signage and online banners
• E-mail advertising campaigns
• SNS campaign development and optimization