We like to think of ourselves as the best of both worlds.
Asian and American. Tradition-savvy and hip. Endless creativity tempered with practicality. The insight of decades of experience with the spirit of a startup. We like to think of ourselves as the best of both worlds, a perfect point between extremes with none of the bad and all of the good.
Above all else, we are a conduit, one with a filter of professional expertise and personal experience that not only channels our clients’ messages to consumers but infuses them with the cultural relevance that makes the consumer stop and say what every brand wants to hear:
“Wow. This is for me.”
This is the story of an Asian-American dream.
“Work hard, know your stuff, and never lose sight of the goal.”
It was with this motto that AdAsia was founded in 1998, and through endless overtime and creative drive, eventually became what we are today, one of the longest-running and most successful Asian-American agencies in the United States.
The agency today still follows the same philosophy, and we pride ourselves in having the spirit to take on any challenges and the insight to overcome them. Since 2004, we’ve gained 7 major clients for Asian-American marketing and expanded to 70 employees strong with two offices located in both major Asian-American hubs in the United States, and have been ranked #2 on AdAge’s Top 10 Asian-American advertising agencies.
The key to a great agency is to have a bright present – and to plan a bright future.
We’ve always followed the crowd – to where they could hear us.
A significant portion of the Asian-American market’s potential is going untapped. While it’s been proven time and time again that generalized marketing is significantly less effective on specific demographics, campaigns to specifically target Asian-Americans on a digital platform have been comparatively few. Where do 80% of Asian-Americans congregate, regardless of age, gender and generation? The digital world.
AdAsia stands ready to take on the challenge of reaching them everywhere they go.