A TV spot in three languages for Verizon Wireless. The ad is set in an Asian supermarket, known for offering the best deals and value to the Asian-American community – until a new announcement is made about Verizon’s even better deal on phones and wireless service, causing a rush out of the store that is joined by even the most prudent shoppers. This highlights the Asian-American community’s love of always sharing great news and deals with the people in their lives.
- Segment strategy development
- General and strategic campaign development
- Brand reputation and image management
- TV development and full production