Project

Supermarket

Client

Verizon Wireless

Year

2011

Language

Mandarin, Cantonese,
Korean

Media

TV

A TV spot in three languages for Verizon Wireless. The ad is set in an Asian supermarket, known for offering the best deals and value to the Asian-American community – until a new announcement is made about Verizon’s even better deal on phones and wireless service, causing a rush out of the store that is joined by even the most prudent shoppers. This highlights the Asian-American community’s love of always sharing great news and deals with the people in their lives.

Capabilities:

  • Segment strategy development
  • General and strategic campaign development
  • Brand reputation and image management
  • TV development and full production
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