Project 

Manhua

Client

Subaru

Year

2010

Language

Chinese

Media

TV, Print

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Print - Chinese<br />
Unleash the rush of your wildest imagination.

Unleash the rush of your wildest imagination.

A TV spot along with a print ad raising brand awareness of Subaru and the WRX STI. In Chinese culture, manhua are associated with fantastic adventures and an escape from the mundane in much the same way as superhero movies are regarded in the West. This stylistically unique spot gave the WRX STI a chance to show off its moves and be the star of the show, complete with animated sound effects.

Capabilities:

  • Segment strategy development
  • General and strategic campaign development
  • TV/Print development and full production
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