Awaken the legend of the dragon ball, and rule your digital world.
An ad for an Asian Lunar New Year promotion from Verizon Wireless that celebrates 2012 – the Year of the Dragon. In myth, the Dragon clutches a pearl which is the symbol of its supernatural power. The ad places Verizon FiOS as the modern, technological equivalent; users can rule their digital worlds with Verizon’s “dragon ball” in hand.
- Segment strategy development
- General and strategic campaign development
- Brand reputation and image management
- Top-of-mind awareness reinforcement
- Print development and full production