Awaken the legend of the dragon ball, and rule your digital world.

An ad for an Asian Lunar New Year promotion from Verizon Wireless that celebrates 2012 – the Year of the Dragon. In myth, the Dragon clutches a pearl which is the symbol of its supernatural power. The ad places Verizon FiOS as the modern, technological equivalent; users can rule their digital worlds with Verizon’s “dragon ball” in hand.

Capabilities:

• Segment strategy development
• General and strategic campaign development
• Brand reputation and image management
• Top-of-mind awareness reinforcement
• Print development and full production