Project

Asian Lunar New Year

Client

PNC

Year

2011

Language

Chinese, Korean

Media

Print, Online

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Print - Chinese<br />
Achievement: Having three backup plans like a smart rabbit.

Print - Korean<br />
Achievement: Wisely, confidently, run towards your dreams.

Wisely, confidently, run toward your dreams.

Holiday prints and digital signage for PNC during the Asian Lunar New Year, welcoming the arrival of the year of the rabbit.

The Korean version features a yut-nori board, a traditional Korean game featuring pieces that “hop” on others in a race to the finish, and the Chinese version features paper cut-out rabbits in the traditional style of Chinese shadow puppetry, signifying confidence, speed and intelligence.

Capabilities:

  • Segment strategy development
  • General and strategic campaign development
  • Brand reputation and image management
  • Top-of-mind awareness reinforcement
  • Print development and full production
  • Digital integration
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