Asian Lunar New Year
Grow little by little, lead life energetically.
A holiday print for PNC, celebrating the Asian Lunar New Year that shows young bamboo shoots. Bamboo in Asian culture is noted for its long life, perseverance under harsh conditions and fast growth, all things associated with a desirable bank.
- Segment strategy development
- General and strategic campaign development
- Brand reputation and image management
- Top-of-mind awareness reinforcement
- Print development and full production
- Digital integration